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On Selling Wine and Apples

This is it.

This is what matters.
The experience of a product.

How it makes someone feel.

Will it make life better?

Does it deserve to exist?

If you are busy making everything,

How can you perfect anything?

We spend a lot of time

On a few great things.

Until every idea we touch

Enhances each life it touches.

- seen in an ad for Apple.

We love Apple and have been an all Apple office for over 10 years. What struck me is not only the elegant if elliptical wording in this ad, but how appropriate it is to our wine business. Reread the above substituting "Wine" and consider the best wineries striving for perfection as they produce their respective cuvees. This is why Big Hammer Wines focuses on only the best. Herein, you'll find the results of our hard work and commitment to sourcing and selling the best wines at the best prices. Thanks for joining us.

 

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