Join BHW's Founders Wine Club

Private Access. Exceptional Wine. Zero Guesswork.

Life is too short to drink bad wine.
And too valuable to waste time figuring it out.

The BHW Founder’s Wine Club is a private, 12-month membership for a small group of clients who want exceptional wine without the noise, markup, or costly mistakes — guided directly by someone who has spent more than 25 years inside the global wine trade.

This is not a subscription box.
This is not a discount club.
This is personal access and expert curation, done properly.

What This Membership Actually Gives You

1. Direct access to the founder

Your membership begins with a 60-minute private onboarding call with Greg Martellotto, founder of Big Hammer Wines and Italian Wine Ambassador.

Together, we define:

• your taste preferences

• how you actually drink wine (daily enjoyment, entertaining, collecting)

• what not to waste money on

From there, I curate your wines personally — not algorithms, not averages.

2. A wine collection built for your life

You’ll receive personally curated wine selections throughout the year, refined continuously based on your feedback.

Over time, this becomes a living wine portfolio that simply works:

• the right wine for the right occasion

• no second-guessing

• no disappointing bottles

New wines are introduced monthly, guided by seasonality, availability, and opportunity.

3. Wines most people never see — at prices they never get

Members receive priority access to:

• rare and allocated wines

• small-production releases

• private opportunities that never appear on the website

Where appropriate, I also advise on smart wine buying and long-term value.

Over the course of your membership, wines received typically carry a comparable retail value exceeding $6,000, delivered at once or spread out over time depending on your preferences and storage.

4. Real-world access money can’t buy

If you’ve traveled to Bordeaux or Burgundy, you already know:
many of the best wineries don’t have tasting rooms.

Founder’s Club members receive:

• introductions to producers and estates worldwide

• invitations to member-only wine dinners in the US and Europe

• access to private tastings, meals, and vineyard visits

• pre-trip travel concierge guidance when visiting major wine regions

This access is built on decades of relationships — not something you can book online.

5. Founder-level support beyond wine

Membership also includes:

• personal VIP access to Greg for wine, food, and travel guidance

• curated Italian gourmet welcome gifts from Bella Italia

• invitations to private experiences reserved exclusively for members

How Membership Works:

• • 12-month private membership
    Membership runs for twelve months from your start date. This ensures continuity, thoughtful curation, and meaningful access over time.

  • New wines introduced monthly
    Members are continually introduced to new selections based on seasonality, availability, and your evolving preferences.

  • All shipping included
    Shipping is fully included in your membership. No surprise fees. No friction.

  • Selections are curated, not static
    Wines are chosen for quality, availability, and value. Pricing of individual selections may vary ±15% as allocations, vintages, and sourcing change — always in your favor.

  • Discretion is part of the privilege
    From time to time, substitutions may be made to secure a superior bottle or a more compelling opportunity. These decisions are made deliberately, with quality as the priority.

  • Personal, not unlimited customization
    Limited requests are happily accommodated. The club is designed around expert curation, not à-la-carte selection — that’s what keeps the quality high and the access real.

Who This Is For

• Busy professionals who value taste, access, and time

• Wine lovers who want confidence instead of clutter

• Collectors who want smarter buying without the noise

• Anyone who wants the right wine for the right moment — every time

Who This Is Not For

• Bargain hunters

• Casual drinkers

• Anyone looking for emails offers or random bottles

Final Word

If you want a wine club, there are hundreds.

If you want a trusted advisor, private access, and a wine life that simply works, the BHW Founder’s Wine Club exists for one reason:

to make sure you never drink the wrong wine again.

Membership is intentionally limited to preserve access, quality, and personal involvement.

👉 Join the BHW Founder’s Wine Club