Private onboarding
A 60-minute conversation with Greg to define your palate, occasions, priorities and what not to waste money on.
Private membership · Big Hammer Wines
Founder’s Wine Club
Your expert wine advisor, in your pocket. Get the right bottles for drinking, entertaining and collecting—chosen by someone who knows your palate and the global wine trade.
12-month membership · private onboarding · club-wine shipping included
Since 2009Independent wine merchant
5,000 tastedEvery year
4% selectedFor the BHW cellar
2,500+Five-star reviews
Who the Founder’s Club is for
You already rely on experts. Wine should be no different.
You have a CPA for your books, an attorney when it matters and an advisor for your investments. If wine is part of how you live and entertain, it deserves the same level of judgment.
Greg becomes your wine advisor: one authoritative person who knows your palate, watches the market and tells you what to buy—and what to leave behind.
Greg Martellotto
Founder · winemaker · Italian Wine Ambassador
This is for you if…
- 01
Your time is more valuable than the research.
You want the right bottle without spending nights decoding scores, merchants and release calendars.
- 02
You buy serious wine, but still encounter misses.
You want confidence for the cellar, the dinner table and the people you entertain.
- 03
You want access beyond the obvious labels.
Remarkable wines from Napa, Bordeaux, Italy and beyond—before the best opportunities disappear.
- 04
You want an expert who learns your palate.
A human curator you can call for a purchase, pairing, gift or cellar decision.
If that sounds like you, the Founder’s Club is the fit. It is built for drinking and entertaining with far more confidence—and far less noise. Building a collection with a disciplined acquisition strategy? Compare President’s.
What membership includes
A year of better wine decisions.
A personally curated wine program, direct access to Greg and experiences built around the way you actually drink, entertain and travel.
Personal curation
Selections introduced throughout the year and refined continuously from your feedback—not an algorithm or a static box.
Rare access
Priority on allocated, small-production and website-hidden wines, with producer introductions and private experiences.
A wine life that works
Direct guidance for dinners, gifts and travel, plus club-wine shipping and an Italian gourmet welcome gift.
12-month membershipComparable retail wine value exceeding $6,000Club-wine shipping included
Selections remain curator-led. Vintages, bottle values and allocations may vary with sourcing; thoughtful substitutions may be made when a stronger opportunity appears.
Not a discount club
Personal access, done properly.
Members receive the benefit of a buyer who tastes thousands of wines each year, knows the people behind them and can distinguish real opportunity from expensive noise.
Your next step
Your wine advisor is one conversation away.
Tell Greg what you buy, where the process breaks down and what you want your cellar to do. We will confirm whether the Founder’s Club is the right fit.
Private membership consultation
Tell us what you want your cellar to do.
This is a fit conversation, not a sales sequence. Share how you buy wine now and what better advice or access would solve.
A private response from the BHW team.
No newsletter signup. No mass follow-up sequence.