A private cellar mandate
One-to-one guidance on collection goals, provenance, storage, timing and the role each acquisition should play.
By application · private cellar advisory
President’s Private Allocation Club
A private wine advisory for serious collectors who want disciplined sourcing, better allocation decisions and access to the world’s great wines.
12-month cellar advisory · one-to-one onboarding · club-wine shipping included
25+ yearsInside the global wine trade
One-to-onePrivate cellar advisory
$12,000+Comparable market wine value
IncludedClub-wine shipping
Who the President’s Club is for
For the collector who wants a strategy—not more bottles.
Built for business owners, professionals and serious enthusiasts ready to move beyond casual buying. You already understand that how you buy matters more than how much.
Greg becomes your private cellar advisor: an experienced voice on provenance, allocation, timing and the opportunities worth acting on.
Greg Martellotto
Founder · winemaker · Italian Wine Ambassador
This is for you if…
- I
You are building a serious cellar.
You want a coherent collection—not a costly accumulation of famous labels.
- II
You want better allocation decisions.
Provenance, maturity, price and collection role should guide every acquisition.
- III
You want access to global opportunities.
Rare releases and strategic buys that typically never reach the broad market.
- IV
You value an advisor who will say no.
A trusted expert who tells you when to buy, when to wait and when to walk away.
Mainly buying for drinking and entertaining? The Founder’s Club is likely the better fit. If you want strategy, discipline and collection-level access, choose President’s.
What membership includes
A disciplined cellar, built with intent.
One year of personal counsel, collector-level sourcing and private access—centered on what belongs in your cellar and what does not.
Collector-caliber sourcing
Wines selected for provenance, scarcity, demand durability and long-term collectability—not hype.
Allocation discipline
Clear counsel on when to buy, when to wait and when an expensive opportunity is the wrong opportunity.
Private access worldwide
First look at limited and off-market offers, plus member dinners, producer visits and travel introductions when appropriate.
12-month membershipComparable market wine value exceeding $12,000Club-wine shipping included
Selections remain curator-led. Vintages, bottle values and allocations may vary with sourcing; thoughtful substitutions may be made when a stronger opportunity appears. Collecting guidance is not financial advice and does not guarantee future value or liquidity.
The real value
Judgment before acquisition.
Access alone is not the advantage. The advantage is knowing which opportunities matter, what fits your cellar and when the expensive bottle is the wrong bottle.
Your next step
Build the cellar you intended to own.
Tell Greg where you are now, what you are trying to build and where better advice would change the outcome. We will confirm whether President’s is the right fit.
Private membership consultation
Tell us what you want your cellar to do.
This is a fit conversation, not a sales sequence. Share how you buy wine now and what better advice or access would solve.
A private response from the BHW team.
No newsletter signup. No mass follow-up sequence.