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Napa prices are climbing—$150, $200, sometimes even more—for a bottle of the good stuff. But here’s where things get exciting: Kind of Noir gives you all the power, all the depth, and all the Napa magic you expect, without the sky-high price tag.

Sourced from some of the finest vineyards in Napa, this is a Napa Cabernet made for wine lovers who don’t want to break the bank but refuse to settle for less. It’s dark, bold, and structured—packed with ripe black fruit, that signature Napa richness, and just the right amount of oak. It’s a wine that holds its own among the valley’s elite but doesn’t carry their elite prices.

If you’ve been watching Napa’s prices climb and quality sometimes slip, Kind of Noir is the smart choice.

The Napa Cabernet you need, at the price you’ll want.

In the rolling hills of California Wine Country, there's a story that wine critics whisper about in hushed, reverent tones. It's the story of Greg Martellotto, a man whose Italian bloodline carries centuries of winemaking wisdom, and whose obsessive pursuit of perfection has created something extraordinary.

Since 2005, Greg has been crafting wines in his family's tradition, using techniques passed down through generations of Italian vintners. But this isn't your typical family story. Greg took those ancestral secrets and spent decades refining them, perfecting them, pushing them beyond what even his forefathers imagined possible. His mastery recently earned him recognition as a certified Italian Wine Ambassador—one of only 450 people worldwide to receive this prestigious honor.

The result? Wines so exceptional that they've been flying completely under the radar, known only to a select few who stumble upon Martellotto's tiny production runs of fewer than 8,000 cases per year. For years, Greg's wines quietly earned 90+ ratings and collected double gold medals in blind competitions.

The 2023 Napa Valley vintage isn’t just another great year – it’s the year that will be etched in history. Wine experts are calling it "the vintage of a lifetime," and for good reason. The perfect blend of cool temperatures, morning fog, and balanced sunlight created conditions so exceptional, they’re being compared to Bordeaux's iconic 1961 vintage. As The Wine Independent put it, 2023 is "a winemaker's dream in terms of wine style." Wine Bible author Karen MacNeil calls it "one of the most phenomenal vintages ever in Napa Valley." This is Napa at its finest, with wines of depth, power, and elegance that will be the talk of the wine world for decades to come.

Appearance

Dark, enigmatic garnet with a mirror-bright core—like silk shadows under club lights.

Aroma (Nose)
It rolls in with crushed blackcurrant jam and ripe Morello cherry, softened by a swirl of baking spice—think star anise and cinnamon tap-dancing with soft cedar. A faint suggestion of graphite and forest floor adds subtle gravitas.

Palate
Picture the finest velvet: the black fruit floods in—blackberry and dark plum—before velvet rope tannins elegantly usher in spice-laced liquorice and a whisper of dried herbs. The mid-palate opens up, revealing earthy undertones of graphite, a wisp of toasty oak, and shadow of dark cocoa.

Tannins & Acidity
Acid is graceful, keeping the fruit alive without screaming. Tannins are firm but silken, sculpting everything into a cohesive, sleek form.

Finish
Long, resonant, and smooth—like the echo after a brilliant punchline. WOW! The mouthfeel and vanilla go on for more than a minute. It fades in layers: dark fruit temperament, fading lightly into a smoky oak and black pepper finale, polished and poised.

~95 Decanter Magazine

Best part? Shipping is on us.