Feral (adjective): Wild, untamed; especially describing a domesticated animal or plant that has returned to the wild.

Feral is a bold new chapter in Italy’s beverage scene, forged in the shadow of the Dolomites and proudly pouring in Michelin-starred restaurants across the country. This is not merely a drink; it is the product of relentless dedication by a team of botanical artisans who refuse to follow the beaten path.

At its heart is Maddalena Zanoni, who left a polished corporate career behind to reconnect with the wild roots of her native Trentino. Joined by Andrea, a fermentation expert who once led a boutique brewery in Rome, and Sebastiano, a microbiologist turned flavor innovator, the trio embarked on an ambitious quest: to transform humble white beet juice through lactic fermentation into something truly extraordinary.

It is this masterful craftsmanship that has earned Feral a place on the tables of Italy’s finest chefs—those working in Michelin-starred kitchens who welcome its sophisticated, non-alcoholic complexity as an ideal partner to their most inventive dishes. Beyond Italy, Feral has found a welcoming audience in avant-garde restaurants across Belgium, the Netherlands, and Berlin—venues renowned for pushing culinary boundaries and embracing the unexpected.

Organic, vegan, and born from a love of nature’s untamed essence, Feral  is a celebration of fearless creativity and authenticity. It’s designed for those who seek a drink with depth, character, and a story as compelling as its taste.

No bubbles, no alcohol—just pure, refreshing flavor everyone can enjoy, even pregnant women

The product’s low pH, combined with pasteurization, ensures a shelf life of 12 months from the production date. While it can be stored at room temperature throughout this period, we recommend keeping it at cellar temperature (between 50°F and 54°F) to preserve its optimal sensory qualities.

No. 2 is Fermented beets base (water, beets juice from concentrate: white 15% and red 1%), botanical extract (ginger, allspice, juniper berries, chili pepper), sugar, acidifier: malic acid, concentrate (apple, safflower).

A clear, orange-hued fermented white beet drink bursting with warm spice from ginger, allspice, and juniper berries. No alcohol, no bubbles—just bold, spicy warmth that pairs perfectly with umami dishes and dark chocolate.

NYR

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