2020 Tenuta del Pajaru Paritaru Negroamaro

• 96 Point Primitivo, "The Best Italian Wines" Luca Maroni
• Must-Try for Fans of Bold & Rich Italian Reds!
• Puglia's "Black Beauty" in a Bottle
• Organic, Vegan & Sustainably Made – Pure Terroir Expression
• Free Shipping on 12 or More Bottles

About the Wine

Paritaru Negroamaro is a bold and expressive red that pays tribute to the Paritaru, the skilled artisans who built the Pajaru—the traditional dry-stone huts that once sheltered farmers and shepherds in Puglia. 

The story of the De Cerchio family dates back to 1910 when great-grandfather Vincenzo traveled to Naples to purchase a small plot of land in Abruzzo, where he planted the region’s first Montepulciano and Trebbiano vineyards. War and hardship nearly erased the family’s dream, but in 1947, Laurentino De Cerchio returned home and rebuilt what had been lost, leading to the first bottling of Torre Zambra in 1961. The family owns 5 different estates around Italy, including Torre Zambra, a standout for Montepulciano d'Abruzzo wines.

Over the years, the family expanded beyond Abruzzo, cultivating vines across Southern Italy in pursuit of showcasing native varietals. Today, the fourth generation, led by Federico De Cerchio, continues this mission—expanding the family estates and preserving traditions while embracing modern, sustainable practices.

Located in Manduria, just kilometers from the sea, Tenuta del Pajaru sits in a region known for its red, iron-rich soils and sun-soaked vineyards. Farming here is no easy task—the land is rocky, and the summers are scorching. But the De Cerchio family embraces the challenge, following organic farming methods and allowing the land to speak through their wines.

Winemaker traditions run deep here, focusing on spontaneous fermentation to let nature take its course. This method enhances the purity of the fruit and the character of the terroir, resulting in wines that are both complex and authentic. Sustainability is at the core of every decision, with organic farming, biodiversity preservation, and a commitment to eliminating animal products from all production processes.

Beyond winemaking, the family is dedicated to revitalizing rural communities. As urbanization continues to rise, they invest in sustainable vineyards that create job opportunities for young people, ensuring the traditions of Italian winemaking endure for generations to come.

Negroamaro, also known as Italy’s “dark beauty” is one of Puglia’s main red varieties. This powerful dark grape delivers intense rustic wines that combine perfume and earthiness, resulting in rich, ripe, intense wines. This is the perfect bottle for wine lovers who are looking for a deep, rich wine with a strong but elegant taste.

Aging: 6 months in French and Slavonian oak (20% first use 80% second use).

Tasting Notes

100% Negroamaro. Deep ruby red with violet reflections. Intense aromas of blackcurrant, blackberry, and cloves, with layers of dark chocolate and a touch of spice. The palate is full-bodied and rich, with smooth, velvety tannins and a lingering finish. Pairs perfectly with aged cheese, beef stew, and grilled meats.

Critic Review

~ 96 Luca Maroni, Yearbook of "The Best Italian Wines" Luca Maroni

Ripe, plummy fruit with spice and tobacco notes adding color. Medium-bodied with well-integrated tannins and a spicy fruit finish. From organically grown grapes. Vegan. Sustainable. Drink now. ~90 James Suckling

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