Pricing Policy & Comparable Price Methodology
At BigHammerWines.com, we believe in transparency about how we present prices, discounts, and any “Compare At” or reference pricing. This page explains how our pricing information is determined and how you should interpret it as a customer.
1. What “Compare At” and Other Reference Prices Mean
On some product pages and promotions, you may see reference prices such as “Compare At,” “Original Price,” “MSRP,” “Market Price,” or similar terms (collectively, “Comparable Prices”). These values are provided as informational reference points only and do not necessarily represent a former selling price charged by BigHammerWines.com for that specific product.
Comparable Prices may reflect one or more of the following:
- Winery release price or tasting-room price
- Manufacturer’s suggested retail price (MSRP)
- Publicly advertised prices from other retailers, where available
- Industry-standard estimates of market value for similar wines of comparable region, varietal, vintage, and quality tier
Because wine pricing can vary widely by region, retailer, and time, Comparable Prices should be viewed as guidance, not a guarantee of what you would pay elsewhere.
2. How Discounts and Savings Are Calculated
From time to time, we may display discounts, savings, or “you save” statements. Unless otherwise noted, these values are generally calculated using the following formula:
(Comparable Price – BigHammerWines.com Price) ÷ Comparable Price
This yields a percentage or dollar amount savings relative to the Comparable Price, not necessarily relative to every retailer or every historical price.
These calculations are intended to help you quickly understand the relative value of an offer, but they are always estimates and may not reflect the lowest available price in every market at all times.
3. Exclusive & Private Label Wines
Some wines sold on BigHammerWines.com are:
- Exclusive bottlings for our customers
- Private label or custom cuvées produced for us
- Limited-production wines that are not widely distributed nationally
For these products, there may be no widely established retail price or competitor benchmark. In such cases, Comparable Prices may be based on:
- Winery- or producer-suggested pricing
- Comparable wines from the same region and varietal at similar quality tiers
- Industry norms and our experience in the wine market
No implication is made that these exclusive or private-label wines have been offered at the Comparable Price by other retailers or that they are available elsewhere at all.
4. Market Pricing Volatility
Wine pricing can change due to a variety of factors, including but not limited to:
- Vintage changes and availability
- Critical reviews, ratings, or press coverage
- Import, distribution, or transportation costs
- Tariffs, taxes, and regulatory changes
- Seasonal demand and supply constraints
As a result, Comparable Prices and perceived savings can fluctuate over time. The Comparable Price displayed at any given moment is based on the best available information we have at that time and may not reflect past or future pricing.
5. Data Sources & Potential Errors
We gather Comparable Price information from a variety of sources, including winery communications, supplier data, industry publications, and publicly visible retail pricing. While we make a good-faith effort to ensure accuracy, this data may occasionally be incomplete, outdated, or inconsistent.
If we discover a clear error in pricing or reference information, we may:
- Update the displayed price or Comparable Price
- Correct or withdraw promotional claims
- Cancel affected orders prior to shipment and issue a refund
In the event of a pricing or reference error, your sole remedy is a refund of the purchase price for the affected items.
6. No Reliance on Comparable Prices
Comparable Prices and any related statements about savings or discounts are intended to help you evaluate relative value, but they are not guarantees of actual savings compared to every other retailer or offer. By purchasing from BigHammerWines.com, you acknowledge and agree that you are not relying primarily on Comparable Prices or discount claims in making your buying decisions.
We encourage you to consider all aspects of the offer—including producer, region, vintage, style, reputation, and your own preferences—when deciding what to purchase.
7. Questions About Pricing
If you have questions about how a particular price or Comparable Price was determined, or if you believe there is an error, please contact us so we can review it.
Email: sales@bighammerwines.com
We appreciate the opportunity to clarify our pricing and continue improving the transparency of our offers.