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The story of the De Cerchio family dates back to 1910 when great-grandfather Vincenzo traveled to Naples to purchase a small plot of land in Abruzzo, where he planted the region’s first Montepulciano and Trebbiano vineyards. War and hardship nearly erased the family’s dream, but in 1947, Laurentino De Cerchio returned home and rebuilt what had been lost, leading to the first bottling of Torre Zambra in 1961. The family owns 5 different estates around Italy, including Torre Zambra, a standout for Montepulciano d'Abruzzo wines.

Over the years, the family expanded beyond Abruzzo, cultivating vines across Southern Italy in pursuit of showcasing native varietals. Today, the fourth generation, led by Federico De Cerchio, continues this mission—expanding the family estates and preserving traditions while embracing modern, sustainable practices.

Located in Manduria, just kilometers from the sea, Tenuta del Pajaru sits in a region known for its red, iron-rich soils and sun-soaked vineyards. Farming here is no easy task—the land is rocky, and the summers are scorching. But the De Cerchio family embraces the challenge, following organic farming methods and allowing the land to speak through their wines.

Winemaker traditions run deep here, focusing on spontaneous fermentation to let nature take its course. This method enhances the purity of the fruit and the character of the terroir, resulting in wines that are both complex and authentic. Sustainability is at the core of every decision, with organic farming, biodiversity preservation, and a commitment to eliminating animal products from all production processes.

Beyond winemaking, the family is dedicated to revitalizing rural communities. As urbanization continues to rise, they invest in sustainable vineyards that create job opportunities for young people, ensuring the traditions of Italian winemaking endure for generations to come.

2020 Pajaru 'Picuraru' Primitivo is a warm, full-bodied Southern Italian red made in a bold, fruit-driven style typical of Salento with savory accents. 

Aged in French and Slavonian oak tonneau (20% first-passage oaks and 80% second passage) for 6 months.

ABV:15%

100% Primitivo. 

Ripe red fruit leads the way, quickly giving way to dark chocolate, leather, and a crack of black pepper on the palate. Warm, bold, and steady, this wine has enough tannin to feel serious now and even more character to reveal with a bit of age.

Pair it with something hearty, peppery split-pea soup with bacon, pasta with lamb ragù, or a chunk of aged cheese.

Plummy fruit and notes of lavender and other mild herbs and spices. Medium-to full-bodied with juicy ripe fruit and the same melange of herbs and spices. From organically grown grapes. Vegan. Sustainable. Drink now. ~ 91 James Suckling

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