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This is what happens when a wine legend goes rogue at 1,150 meters.

Franz Haas VII doesn't do ordinary. While everyone else plays it safe in the valleys, he's up there in the clouds crafting liquid gold from vines that most winemakers would call impossible. This Pinot Grigio is pure high-altitude insanity – and it's absolutely incredible.

Eight generations of obsession in every bottle. The man has vinified 592 different Pinot Nero experiments (yes, he actually counts them), so when Franz turns his mad-scientist attention to Pinot Grigio, you know you're in for something spectacular. This isn't just wine, it's the result of 143 years of family rebellion against mediocrity.

Franz lets the grass grow wild, flowers bloom crazy, and insects party like it's 1880. Why? Because nature knows what it's doing, and Franz Haas respects it. Organic cultivation meets alpine extremes, creating completely unique grapes.

The altitude advantage is absolutely real. Scorching days, freezing nights, mineral-rich soils, and air so pure it makes your lungs jealous. This terroir doesn't just influence the wine – it transforms it into something that simply cannot exist anywhere else on Earth.

Franz VII isn't chasing trends, he's setting them. Maria Luisa brings the Italian soul, the family brings the fire, and together they've created a Pinot Grigio that laughs in the face of convention. This 2023 vintage is proof that when you combine centuries of know-how with fearless innovation, magic happens.

For wine lovers who refuse to settle. This is Pinot Grigio for people who understand that extraordinary requires extraordinary effort. One sip and you'll taste why Franz Haas has been South Tyrol's most legendary name for nearly 150 years.

100% Pinot Grigio. This Pinot Grigio dazzles with a beautiful straw-yellow color and a lovely floral bouquet of acacia, sage, hay, almonds, and sandalwood. As it ages in the bottle, it opens up to delightful aromas of lime blossom and honey. On the palate, it’s all about finesse, elegance, and a refreshing richness. 

~94pt Luca Maroni, Yearbook of " The Best Italian Wines" Luca Maroni. 

This shows aromas of peaches, candied apples, dried herbs and citrus peel. Medium-bodied, rich and round-textured on the palate with a juicy, fruit-driven finish. Drink now. Screw cap. ~90 James Suckling

Transport yourself to a sunny mountain top with this Pinot Grigio, succulent aromas of peaches and apricots mingle harmoniously with the comforting warmth of honey. The wine unfolds with a mouthfilling richness, as baked apples and roasted lemons lead to a tart finish that keeps the palate fresh and invigorating.  ~90 Wine Enthusiast

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