For creators, writers & tastemakers
Partner With the Curators
Your audience trusts your taste. Send them wine that deserves it - distinctive, 90+ rated bottles they can't price-shop at a supermarket - and earn on every order.
Curating 90+ rated wine since 2009
We taste 5,000 wines a year — only 4% make the site
2,500+ five-star reviews doing the convincing for you
Wines your audience can't find at the grocery store
Travel & lifestyle
Creators whose readers collect places, not coupons
Your audience tastes their way through the Douro and Piemonte. We're the wine link that matches the itinerary.
Apply →Wine & food
Writers, sommeliers, and educators
Recommend with your name on it. Every bottle passed a filter stricter than your editor - only 4% make our site.
Apply →Clubs & concierge
Private networks with refined members
Supper clubs, travel concierges, member communities - white-glove wine your members will thank you for.
Apply →The offer
Why your audience converts - and why you get paid
Affiliate programs live or die on one question: does the link make money without cheapening your platform? Ours is built so the answer is yes.
Links that hold their value
We sell distinctive, curated wines - not ubiquitous labels. Your recommendation can't be undercut by a supermarket search, so your link converts instead of leaking.
Curation your name can lean on
Every wine scored 90+ points or beat wines that did in our blind tastings. When you vouch for us, we've already done the vouching for you.
Orders built like cases, not impulse buys
FREE shipping lands at 12+ bottles, so customers naturally buy by the case. Premium bottles, real basket sizes - commissions that feel like it.
A human partner desk
Seasonal curated picks for your audience, creative assets, tracked links, and a real person who answers. You promote; we make you look good.
Competitive commissions through our direct program - current terms live in the partner portal.
Positioning, out loud
We're a luxury brand. Partner accordingly.
Big Hammer Wines is built for a specific customer: the refined drinker who travels, collects experiences, and pays for quality - not the lowest sticker price. If that's who reads you, watches you, or trusts you, we'll get along famously.
- What we are: hand-curated, 90+ rated, distinctive wines from real producers - the kind your audience brags about finding.
- What we're not: a coupon shop. If your model is discount codes on deal aggregators, we're not your match - nothing personal, it's a positioning thing.
- What that means for you: a brand you can put your name next to without a wince, and an audience match that actually converts.
Questions, answered
The partnership, without the fine-print haze
How much can I earn as a Big Hammer Wines affiliate?
Commissions are competitive and paid through our direct partner program - current rates and terms live in the partner portal. The number that matters as much as the rate: our customers buy premium bottles, and FREE shipping at 12+ bottles means orders trend toward full cases. Premium price points and case-sized baskets are what make a wine commission worth having.
Who gets approved?
We approve partners, not traffic. A real person reviews every application for one thing: audience fit. Travel and lifestyle creators, wine and food writers, sommeliers, clubs, and concierge networks with refined audiences do well here. Coupon and deal-aggregator sites don't - that's a positioning choice, not a judgment.
What makes Big Hammer Wines actually convert?
Three things: wines your audience can't comparison-shop at a supermarket, a 90+ rated curation story that does the persuading (we taste 5,000 wines a year and reject 96%), and 2,500+ five-star reviews backing every first order. You supply the trust; the site does the closing.
What support do partners get?
Tracked links and a real-time dashboard through the partner portal, creative assets, seasonal curated picks matched to your audience, and a human contact at sales@bighammerwines.com who answers questions before they become problems.
Are there content guidelines?
Yes - promote responsibly. Alcohol content is for 21+ audiences only and must comply with platform rules and regional laws. No health claims, no marketing aimed at anyone under 21, and nothing that cheapens the brand you're borrowing - we protect yours the same way.
Can I join from outside the United States?
Yes. Partners promote from anywhere; orders ship within the US, so the audience that clicks should be stateside. Some of our strongest partners built their followings far beyond it.
Start here
Apply to partner with us
Tell us about your audience. If the fit is right, you'll hear from a human - not an autoresponder.
- ApplyTwo minutes. Tell us who your audience is.
- We review the fitA real person, not a traffic threshold.
- OnboardTracked links, assets, curated picks for your people.
- EarnCommission on every order your audience places.