Cinzano 1757 Vermouth di Torino Rosso Piedmont NV 6pk 6x750ml

Cinzano isn't a brand—it's a lineage. The first company was registered in 1568. In 1707, Giovanni Battista Cinzano was granted permission to distil and sell liquors in Turin. Fifty years later, in 1757, his sons Giovanni Giacomo and Carlo Stefano opened their herbal shop on Via Garibaldi and invented Vermouth Rosso—a secret blend of 35 herbs from the Alps. By 1786, the Savoy king named them the best producers of Vermouth Rosso in the realm. This bottle commemorates that founding year.

Piedmont is the birthplace of vermouth. The region's proximity to Alpine botanicals—wormwood, gentian, mountain herbs—made Turin the capital of aromatized wine. Cinzano pioneered the category, and this 1757 expression is a small-batch homage to the original recipe: handcrafted, gently infused, built on Italian wines and the same tradition that made the house legendary nearly three centuries ago.

The glass pours deep plum, almost mahogany, with amber highlights. The nose unfolds slowly—spiced wood, roots, vanilla, dried fig, floral wormwood. On the palate, dried fig and baking spice converge with licorice root and bark, smoothed by vanilla, finishing long and bittersweet with the signature Piedmont wormwood bite and a trace of amber resin. Velvety, rich, bitter in the best sense.

This is the vermouth for someone who knows what vermouth was before it became an afterthought. Serve it neat over ice with an orange twist, or let it anchor a Negroni or Manhattan that tastes like it was mixed in 1920. Six bottles, $42.99. The kind of price that makes you wonder why you've been drinking anything else.