A great insight into how many quality wines get to the market: relationships! It still amazes that consumers don’t understand this better, even today. Millennials are the generation looking for “authenticity” so you would think they would move toward quality wine. Perhaps the “pretention” still gets in the way.
10 September, 2019
Jeanne Savelle
A great insight into how many quality wines get to the market: relationships! It still amazes that consumers don’t understand this better, even today. Millennials are the generation looking for “authenticity” so you would think they would move toward quality wine. Perhaps the “pretention” still gets in the way.