online wine search

June 30, 2019, Buellton, CA. – Big Hammer Wines has cracked the code for consumers searching online for the wines they like. When looking for wine, they don’t have to depend on someone else’s taste. And they don’t have to spend time in grocery stores and large retailers.

Big Hammer Wines is one of the first national online retailers to leverage artificial intelligence. They use this technology to help wine buyers get the wines that appeal specifically to them. By partnering with Octane.AI to leverage Facebook Messenger, they help thousands of people at once find the wines they want.

“For 20 years, we’ve been selling wines online based on what other critics say,” says owner Greg Martellotto. “Now we’re getting closer than ever to giving our clients suggestions for the wines they actually want based on their own tastes and wine preferences.”

online wine search bots

Octane AI believes “the future of e-commerce – and customer relationship management – relies on chatbots.” Through ongoing customer interactions, the AI chatbot learns over time and develops close to real 1-1 relationships.

Prospective customers identify their wine types through this technology. Then the chatbot matches these choices to Big Hammer’s thousands of available wines. Over time, the chatbot incorporates more information. Then the recommendations get more reliable in matching wines to each person’s preferences.

Today’s wine consumer doesn’t want to rely on someone else’s opinion when shopping for wine. Sifting through thousands of wine websites and wines from around the world is time consuming. Businesses don’t have the time or capacity to manage this level of customer interaction every day.

Using AI to bring consumers and businesses together is a win-win. Working through Facebook Messenger is ideal because this is the platform people use more often.

online wine search big hammer wines

In Big Hammer’s case, it uses quizzes to learn about each potential customer’s choices. Initial quizzes qualify the prospects and then more quizzes speed the learning process. With more interaction, the suggestions become more refined. Discounts and special offers are used as incentives for consumers to interact with the chatbot.

Finally, customers can quickly and easily find the wines they like. Businesses have an easy, reliable way to develop better customer interactions.


ABOUT Big Hammer Wines

Since its launch in 2009, Big Hammer Wines has been committed to sourcing wines of exceptional quality and value, at every price point, from around the world and the U.S. Big Hammer Wines has been recognized by Inc. Magazine as one of the fastest growing private companies in the U.S. in 2018.

To learn more about Big Hammer Wines, visit the Website: or Email:



Greg Martellotto, Owner             

Big Hammer Wines

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